Ather hits the 5-lakh scooter milestone with Rizta taking centre stage in India’s EV journey

Ather hits the 5-lakh scooter milestone with Rizta taking centre stage in India’s EV journey Ather 5 lakh

Ather Energy has crossed a major production milestone by rolling out its 500,000th electric scooter from its Hosur facility in Tamil Nadu. The landmark unit is the Rizta, Ather’s family-friendly model that has rapidly become a key contributor to its growth. This achievement underscores how Ather is scaling from niche to mainstream.

What’s striking is how quickly Rizta has gained traction. Within just a year of its launch, it now accounts for over one-third of Ather’s total production volume. This shows that Indian consumers are responding to performance EVs tailored for everyday use, not just premium models.

To support growing demand, Ather currently operates two plants in Hosur (one for vehicle assembly, another for battery manufacturing), with a combined capacity of about 420,000 scooters per year. But the company isn’t stopping there. It is building a Factory 3.0 in Bidkin, Maharashtra, built on Industry 4.0 principles. Once fully operational, this plant is expected to push Ather’s total capacity to 1.42 million scooters annually.

Beyond production, Ather has been expanding its presence broadly, especially in Tier 2 and Tier 3 markets across North and Central India. It’s also strengthening its support infrastructure: charging networks, service centres, and retail reach. The 5-lakh milestone is a validation of its strategy to go beyond performance scooters and win over everyday riders.

That said, challenges remain. Meeting scale without compromising quality, managing supply chains, and navigating competitive pressures from rivals will test Ather’s execution. But this milestone is more than just a number, it’s a signal that the company is rapidly maturing and shaping its role in India’s evolving EV landscape.

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